Concept

In the Framework Convention on the Value of Cultural Heritage for Society of the Council of Europe, cultural heritage is viewed as a group of resources inherited from the past, which peoples recognise as an expression of their constantly evolving values, beliefs, knowledge and traditions. Cultural assets are resources that, if properly maintained and leveraged, are essentially renewable. Identifying and quantifying the economic value of heritage goes far beyond visiting museums or sites.

Recognizing the great importance of cultural institutions in the promotion of culture, and their impact in the society and the economy, Thalia targets the design and implementation of a framework, method and digital tools for the economic viability, sustainability and development. Practically this takes the form of the development of a novel economic model for collaborative asset management and marketing, and their reinforcement learning-based implementation, along with collaborative AR technology.

Innovation

Thalia targets the design and implementation of a framework, method and digital tools for the economic viability, sustainability and development.

Implementation

The implementation of Thalia runs for 28 months. The implementation plan includes (a) the development of a novel economic model for collaborative cultural asset management and marketing, (b) the ‘translation’ of the mathematics to a reinforcement learning algorithm, (c) the transformation of the models to collaborative AR applications.

Outcomes

Stay tuned…